There’s is no official word on when the Kobe line will return to retailers and Nike’s online store, but since the company was in production on a few retros last year when the previous contract expired, there surely will be plenty of motivation to resume producing the popular products quickly. “And I am very appreciative of each and every one of you!” “I know this is an inspiring moment for my husband and daughter’s global fans,” Vanessa Bryant said. “I am also grateful that Nike and I will work together to establish a youth basketball center in Southern California that will share the Mamba Mentality with youth athletes for generations to come,” Vanessa Bryant wrote. ![]() Another key to renewing the partnership was Nike’s commitment to launching a new basketball facility in Bryant’s name. “All proceeds from the shoe will benefit the Mamba and Mambacita Sports Foundation.”ĭuring stalled talks leading up to the expiration of the previous deal last year, the Bryant estate wanted Nike to expand Kobe’s shoes to include kids’ sizes. “The first new shoe from the partnership, the Kobe 6 Protro ‘Mambacita Sweet 16’ will honor Gigi Bryant,” Nike said in a statement. Styled in “Gigi’s” black and white “Mamba Ballers” team uniform colors, with gold accents, that shoe was originally produced just before last the last contract expired and was never officially released. “Nike donating 100% of the net proceeds yearly for Gianna’s shoes to our Mamba and Mambacita Sports Foundation (M&MSF).”Īccording to Nike, the first release from the renewed partnership could arrive as soon as May 1, which would have been Gianna Bryant’s 16th birthday. “With this new partnership, fans will soon be able to have access to Kobe and Gigi Nike product for years to come,” Vanessa Bryant said. Nike says it hopes to provide young athletes access to youth sports, with several global initiatives planned to honor Bryant’s legacy. During the 2019-20 season, 102 of the 322 total players competing in the league’s restart in the Orlando bubble wore a Kobe sneaker. The previous contract ended in April 2021 after Vanessa was reportedly seeking a “lifetime” contract, similar to the ones LeBron James and Michael Jordan have.Īccording to Nike, nearly 20% of NBA players have worn a Nike Kobe sneaker for at least one game since Bryant’s death along with his daughter, Gianna, and seven others in a January 2020 helicopter crash near Calabasas. Vanessa Bryant previously said she was parting ways with Nike over money and shoe availability issues. “I am so proud that my husband’s shoes are still the most worn by players on NBA courts and that the demand for his shoes remain so desired by his fans around the world.” “We’re excited to announce our partnership with Nike is going to continue!” Vanessa Bryant, Bryant’s widow, wrote in an Instagram post. The news comes nearly a year after Kobe Bryant’s initial endorsement deal with Nike expired. Profits from The “Mambacita Sweet 16” will go to the Mamba and Mambacita Foundation and includes a message from Vanessa Bryant.Kobe Bryant’s estate has reached a new long-term contract with Nike to continue producing footwear and apparel from Bryant’s Zoom Kobe series, Vanessa Bryant and Nike announced on Thursday. ![]() Nike and the Bryant estate also announced the first release since Kobe Bryant's passing. Vanessa Bryant, Kobe's widow and Gianna's mother, is currently locked in a legal battle with Los Angeles County over the dissemination of photos by sheriff's deputies from the crash site. ![]() STAY UP-TO-DATE: Subscribe to our Sports newsletter now! Kobe Bryant had said prior to their passing that Gianna wanted to play college basketball at Connecticut and had dreams of starring in the WNBA. And every time someone plays her hardest, I know that's you on the court."īryant, her father and seven others were killed in a helicopter accident in California on Jan. "When someone stands up for gender equality, I see you fighting alongside them. "Dear Gianna," begins the 60-second spot, meant to be a love letter from "Basketball." "From the first time you imagined winning a WNBA championship, I knew one thing was real: You were special. On what would have been Gianna "Gigi" Bryant's 16th birthday, Nike released a 60-second ad dedicated to the late daughter of Kobe Bryant. Watch Video: Kobe Bryant's legacy and impact seen worldwide through street murals
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